It Takes a Village to Raise a Digital Fish

Thanks to Gary Myers, Technology Consultant USA at AquaMaof, for catching me in a contradiction in my recent post, Inventing the Digital Fish.  In a comment on the Aquaculture Means Business LinkedIn group, Gary notes:

“Your discussion appears to be in conflict when you state `removing 6 layers of middlemen’ (I expect then a reduction in costs) yet you discuss the need for a “premium price”.

Gary is absolutely right on this point — while certain products may command premiums for sustainability or locality in certain markets, thus fattening the bottom line, such premiums are too subject to market and economic trends and events to be considered essential to the success or failure of an aquaculture enterprise. If my “digitization” analogy is to have any meaning, then technology and process improvements should result in greater and more reliable availability of product and, if anything, lower costs for most products in most markets.

Separately, Gary also asks:

“You suggest reducing the number of middlemen for the sales side; what about reducing the middlemen on some of the major input costs, such as feed?”

This is a great point; and, yes, removing intermediaries where possible for major inputs, such as feed or energy, makes loads of sense.

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